Atlanta, GA
→ Miami, FL
Asymmetric demand — winter southbound to Florida is heavy with consumer goods and vacation supply, summer northbound peaks with reefer loads of Florida produce headed to Atlanta and onward.
- Reefer
- Dry van
- →Florida produce import
- →Cruise / port supply
- →Sun Belt retail
How flat 5% lands on a Atlanta–Miami load
A 660-mile dry-van load through a traditional broker — say, $2,000 all-in — typically loses $360 to the broker's spread (industry-average 18%, per FreightWaves). The carrier sees only $1,640, the shipper paid the full $2,000, and the difference funds a call-center.
On GetHaulDirect, the same load posts at $2,000 — and the carrier sees $1,900 (you keep the broker spread, the platform fee is $100 flat). Across a year of Atlanta–Miami volume, the gap is real money. See your annual savings →
Carriers running this lane are FMCSA-verified (active authority + insurance on file) and identity-cleared through our in-house identity KYC before they can be paid. The matching engine ranks them on how close they are to Atlanta, their rating and their delivery record, then offers the load to one carrier at a time with an hour to accept — no auction, no double-brokering.