Atlanta, GA
→ Miami, FL
Asymmetric demand — winter southbound to Florida is heavy with consumer goods and vacation supply, summer northbound peaks with reefer loads of Florida produce headed to Atlanta and onward.
- Reefer
- Dry van
- →Florida produce import
- →Cruise / port supply
- →Sun Belt retail
How flat 5% lands on a Atlanta–Miami load
A 660-mile dry-van load through a traditional broker — say, $2,000 all-in — typically loses $360 to the broker's spread (industry-average 18%, per FreightWaves). The carrier sees only $1,640, the shipper paid the full $2,000, and the difference funds a call-center.
On GetHaulDirect, the same load posts at $2,000 — and the carrier sees $1,900 (you keep the broker spread, the platform fee is $100 flat). Across a year of Atlanta–Miami volume, the gap is real money. See your annual savings →
Carriers running this lane are FMCSA-verified (active operating authority) before they are offered a load, and each is asked for a certificate of insurance and an ID + selfie check. The matching engine looks for carriers whose equipment fits and whose home base is within reach of Atlanta, prefers ones with payouts connected and recent activity, then offers the load to the best-fitting carriers at once with 30 minutes to accept — no auction, no double-brokering.