Atlanta, GA
→ Miami, FL
Asymmetric demand — winter southbound to Florida is heavy with consumer goods and vacation supply, summer northbound peaks with reefer loads of Florida produce headed to Atlanta and onward.
- Reefer
- Dry van
- →Florida produce import
- →Cruise / port supply
- →Sun Belt retail
How flat 5% lands on a Atlanta–Miami load
A 660-mile dry-van load through a traditional broker — say, $2,000 all-in — typically loses $360 to the broker's spread (industry-average 18%, per FreightWaves). The carrier sees only $1,640, the shipper paid the full $2,000, and the difference funds a call-center.
On GetHaulDirect, the same load posts at $2,000 — and the carrier sees $1,900 (you keep the broker spread, the platform fee is $100 flat). Across a year of Atlanta–Miami volume, the gap is real money. See your annual savings →
Carriers running this lane are FMCSA-verified (active authority + insurance on file) and identity-cleared through Sumsub before they can accept a load. The matching engine routes loads to whoever fits the Atlanta pickup window first — no auction, no double-brokering.