Uber Freight is the freight arm of Uber Technologies, primarily targeting enterprise shippers (Walmart, Niagara, AB InBev) with managed transportation services.
Uber Freight optimised for enterprise. We optimised for the long tail of small / mid-sized shippers paying 13–25% to legacy brokers without realising it.
Sometimes — but the spread is hidden. Uber Freight's instant-booking margin is typically 12–22% depending on lane and timing; a traditional broker's spread is 13–25%. The difference for most shippers is convenience rather than dollars saved. GetHaulDirect's 5% flat fee, disclosed on the rate confirmation, is materially below both.
Yes, but Uber Freight's product investment goes into enterprise (TMS APIs, EDI, contract lanes for $50M+ annual freight spend). Small and mid-market shippers ($1M–$30M annual) get the same hidden-spread book as on the platform without enterprise services. GetHaulDirect's self-service flow + flat 5% is structured for that mid-market segment.
Three reasons: (1) the 5% flat is meaningfully lower than Uber Freight's spread on most lanes, (2) on GetHaulDirect the shipper pays the rate they posted and the carrier is paid 95% of it — one disclosed deduction instead of a hidden margin layer, (3) FMCSA broker authority MC-123033 + BMC-84 bond + Stripe-escrow payout gives the same compliance posture without the enterprise contract overhead.