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◉ Lane · 140 mi · I-40

Memphis, TN
→ Little Rock, AR

Walmart's Northwest Arkansas DCs feed both Memphis (FedEx) and Little Rock for distribution. Tyson Foods poultry plants generate steady reefer outbound. I-40 across the Delta is flat and fast.

Distance
140 mi
Via I-40
Typical spot rate
$400–650
Per load, broker-billed (industry estimate)
Common equipment
  • Dry van
  • Reefer
Volume drivers
  • →FedEx hub feeder
  • →Walmart DC
  • →Poultry

How flat 5% lands on a Memphis–Little Rock load

A 140-mile dry-van load through a traditional broker — say, $650 all-in — typically loses $117 to the broker's spread (industry-average 18%, per FreightWaves). The carrier sees only $533, the shipper paid the full $650, and the difference funds a call-center.

On GetHaulDirect, the same load posts at $650 — and the carrier sees $618 (you keep the broker spread, the platform fee is $33 flat). Across a year of Memphis–Little Rock volume, the gap is real money. See your annual savings →

Carriers running this lane are FMCSA-verified (active operating authority) before they are offered a load, and each is asked for a certificate of insurance and an ID + selfie check. The matching engine looks for carriers whose equipment fits and whose home base is within reach of Memphis, prefers ones with payouts connected and recent activity, then offers the load to the best-fitting carriers at once with 30 minutes to accept — no auction, no double-brokering.