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◉ Lane · 140 mi · I-40

Memphis, TN
Little Rock, AR

Walmart's Northwest Arkansas DCs feed both Memphis (FedEx) and Little Rock for distribution. Tyson Foods poultry plants generate steady reefer outbound. I-40 across the Delta is flat and fast.

Distance
140 mi
Via I-40
Typical spot rate
$400650
Per load, broker-billed (industry estimate)
Common equipment
  • Dry van
  • Reefer
Volume drivers
  • FedEx hub feeder
  • Walmart DC
  • Poultry

How flat 5% lands on a MemphisLittle Rock load

A 140-mile dry-van load through a traditional broker — say, $650 all-in — typically loses $117 to the broker's spread (industry-average 18%, per FreightWaves). The carrier sees only $533, the shipper paid the full $650, and the difference funds a call-center.

On GetHaulDirect, the same load posts at $650 — and the carrier sees $618 (you keep the broker spread, the platform fee is $33 flat). Across a year of MemphisLittle Rock volume, the gap is real money. See your annual savings →

Carriers running this lane are FMCSA-verified (active authority + insurance on file) and identity-cleared through Sumsub before they can accept a load. The matching engine routes loads to whoever fits the Memphis pickup window first — no auction, no double-brokering.